Journey as Destination (Product)
Harvard Graduate School of Design | Thesis 2020
Instructor: Alex Krieger, Andres Sevtsuk
Tools: Adobe XD, Adobe Illustrator
︎ Prototype | ︎︎︎ Research Part
> How do we design a navigation system focusing on experience?
| Problem |
Current navigation systems only offer time-based information. However, many alternative routes have different characteristics but similar length, especially in the urban grids. And we may lose some chances to discover gems in our commute routes, only following the shortest route.
| Goal |
The suggested routes help people to discover alternative routes based on their preferences. It not just improves pedestrians experience but also encourages them to step out of their comfort zones and explore.
The users get personalized route recommendations
by offering them alternatives based on their preferences.
This experience-centered approach will expose pedestrians to serendipity and unexpected enjoyment. No matter what they encounter on their journey, their encounters will make their lives more dynamic and exciting.
How it works
Purpose of walking
| Urban Exploration |